Electric car price war shifts into high gear



Want to pay $7,000 for a $37,000 electric car?

It's not a trick question. For the first time, through the magic of subsidized leases, electric vehicles can now compete on price with comparable gas-powered cars -- indeed, they are cheaper once you factor in gas savings.

Honda announced this week that it would drop the lease on its Fit EV from $389 to $259 a month. That price includes collision and vehicle theft coverage, maintenance, roadside assistance, even a charging station at your house. Factoring in the state rebate, that's an all-in, three-year ownership cost of less than $7,000 -- maybe the cheapest $37,000 car in history.

Still, the Fit will have to compete with the recently announced $199-a-month leases on the Nissan Leaf and the Fiat 500e, among other emerging rivals.

If you're looking to buy, state and federal incentives can shave as much as $10,000, nearly a third of the sticker price on a typical model. But automakers and most consumers have turned to leases to ease fears about uncertain long-term maintenance and resale values.

Credit California's tough pollution laws for the EV price war. The California Air Resources Board has mandated that zero-emissions vehicles must constitute 15% of all new vehicle sales by 2025, up from less than 1% now. That has automakers scrambling to get consumers into a set of green wheels, even though they are losing money on every car.

The goal is to boost consumer demand in the nation's largest auto market, hoping that bigger sales can spur research and development to lower the technology's cost.

Whether an electric car works for you depends heavily on your driving needs. These cars have limited range -- about 80 miles -- and they take hours to recharge. To help you decide, we have driven and ranked these three leading entrants in this increasingly competitive micro-segment of the green car world.

Here's how they stacked up:

Third place: Nissan Leaf

Although most automakers have remained wary of battery electrics, Nissan Motor Corp. has been the true believer. It paid a heavy price to bring the Leaf to market in 2011, way ahead of other automakers -- about $5 billion invested so far. But the company has acknowledged disappointing sales.

Nissan has responded by attacking the car's two biggest weaknesses -- price and charging time. The entry-level 2013 Leaf came down $6,400 from the previous year, to $28,800, the lowest sticker price in our test group. An improved on-board charger cut the Leaf's charging time in half, to about four hours. (The $199 lease doesn't include the new charger, a $1,300 option.)

None of those improvements, however, addresses the aesthetics of the Leaf. It remains ugly, in an eco-chic sort of way. Oblong headlights protrude like insect eyes from its short, sloped hood. And its bulging lower body, tapered toward the roof, give the Nissan an awkwardly overweight rear profile.

Inside, even with the leather package on our test car, the Leaf had a downmarket feel. The dashboard is a large slab of hard plastic, embedded with gaudy red, white and blue electronic readouts. The dash also makes funny noises when you put the car in reverse, for instance. The beeps and burps had a video game quality, as if you are cruising in the Super Mario-mobile chasing energy mushrooms.

The cab-forward look does pay some dividends in usable interior space, and the Leaf could function well as a five-seat family car. Interior room for passengers closely tracks with Honda's Fit. But the Leaf has considerably less cargo room with the rear seats folded down, 30 cubic feet compared to the Honda's cavernous 49.2 feet.

It's also less engaging to drive. Like all electric cars, the Leaf accelerates briskly from a standstill, thanks to all that low-end torque. But that power tailed off dramatically as the Leaf gained speed. Its zero to 60-mph time of about 10 seconds, according to Car and Driver magazine, trails the Fit and the 500e by more than a second.

As for the suspension, our tester Leaf soaked up bumps well, adding to a smooth and eerily silent ride. But the car wallowed more in turns than either competitor.

It also costs more. Though the Leaf has the lowest sticker price, that's for a bare-bones model. Our test car, with options, ran the sticker price up to $36,840, which would increase the monthly lease cost accordingly. Nissan's lease also requires a $1,999 down payment, compared to nothing for the well-optioned Honda and $999 for the Fiat.

In the final analysis, the Leaf is a good value for the money, after subsidies, compared to many gas-powered and hybrid economy cars. But it falls short of new electric competitors on styling, performance and price. That's a shame, given Nissan's early and hard-charging entry into the expensive and speculative EV market.

Second place: Fiat 500e

Nothing about the 500e screams "green car!" There's no garish "ZERO EMISSIONS" or "EV" stickers on the side. Compared to other gas-powered 500s, the electric cousin looks more mean than green, with the only styling tweak being an aggressive lower front grille.

That's not surprising, because Fiat designed the 500 as a stylish and sporty subcompact first -- something to compete with the likes of the Mini Cooper -- and was simply fitted the electric drivetrain to appease California regulators.

From the moment you mash the accelerator, it's clear that electricity is a great match for the 500's tiny frame and sporting character. The car blasts out of the hole with a silent rush of torque that rips the front tires loose. The sensation feels somewhat like being shot out of an air gun in a giant rubber pellet.

The 500e excels too on fit and finish. Its retro cabin is fitted with the same hard plastic as the Leaf, but the textures look and feel more expensive. Adding to the upscale feel, the Fiat displayed best build quality in this bunch, soaking up rough roads impressively for such a tiny car with a short wheelbase. If you want low-buck zero-emissions with no compromise in driving dynamics, buy the Fiat.

The compromises come in utility. This is a much smaller, less practical car than the Honda or the Nissan. It has a tiny back seat and relatively little cargo room, even with the rear seats folded down.

But who cares? This is your second car. Take your diesel station wagon on the family vacation. Drive the 500e solo to work and play, speeding along in the car-pool lane and laughing all the way past the gas pump.

From the looks of the 500, no one will know you are driving an electric car. This may hurt the Fiat with the look-at-me, eco-self-conscious crowd, but frankly it's time to move past the era of eco-friendly cars as status symbols. With automakers rolling out a diverse cast of terrifically efficient cars -- gas, diesel, hybrid, electric, fuel cell, whatever -- green has gone mainstream.

First place: Honda Fit EV

You get no choices in the matter of the Honda Fit EV. Honda has made all the decisions for you. It comes in one color -- electric blue, fittingly -- and one trim level: loaded, with navigation, three driving modes, heated seats and alloy wheels. You can't even buy the car. Honda will only lease it to you.

Still, the electric Fit delivers. Like its gas-powered cousin, it offers nimble handling, good looks, stunning interior space and utility. Gas or electric, the Fit is an effective crossbreed of a minivan and a sports car.

The electric adds another layer of standard equipment, performance and, of course, efficiency. The Fit EV makes 123 horsepower and 189 pound-feet of torque, compared to the standard Fit's 117 horsepower and 106 pound-feet of torque.

The EV carries about 700 extra pounds of battery to go with the extra power, which gives the gas-powered Fit an advantage in handling and steering feel. But the electric Fit handles plenty well enough for the likely uses of its tiny group of potential buyers.

The Fit essentially blends the best attributes of the Fiat 500e and the Nissan Leaf into one extremely versatile, fun to drive package. Three smartly calibrated driving modes, in particular, set the experience apart. Want to cruise quietly and extend the range? Set the car on ECON and enjoy a smooth, silent ride. Want to actually drive? Select sport mode -- which turns the dash lights an angry red -- then mash the accelerator and hold on.

The Fit turns zero to 60 mph in a respectable 8.7 seconds, according to Car and Driver. But like the Fiat, the bulk of that power is concentrated in the zero to 30-mph range, where it's appreciated most in an urban driving environment like Los Angeles.

The Fit EV does have a few quirks, as if Honda rushed it to market without some finishing touches. The big plastic dash in our test car had some sloppy gaps at the seams, uncharacteristic of Honda's typically solid fit and finish. The old-school "ignition" -- you turn an actual metal key to start the car -- seemed oddly quaint for a futuristic car in an era of push-buttons, remotes and apps.

But such nitpicking isn't likely to stop Honda from meeting its modest goal of leasing 1,100 Fit EVs combined in this model year and the next. Now that's its priced right, maybe even below market, Honda might get more business than it can handle.

brian.thevenot@latimes.com