Kroger moves toward zero waste at all retail locations

The Kroger Co., the grocery retail giant, committed to moving all of its retail locations toward zero waste in its seventh annual sustainability report released June 26.

The company plans to increase its diversion rate to 65% at all store locations by 2013, and to 70% by 2015, the report said. Kroger's current diversion rate is 58%. Zero waste is often defined by a 90% or better recycling rate.

"For 130 years, Kroger has aimed to serve each individual customer, every day, and to be good stewards of our communities and the environment," said David Dillon, Kroger's chairman and chief executive officer, in a statement. "Our sustainability progress today is part of this proud heritage, thanks to more than 343,000 associates who are helping make each community we serve a better place to live."

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