Honda's ‘Never Ending Race' Documents Its Four-Decade Battle Against Air Pollution
Torrance, CA /PRNewswire/ - As unprecedented levels of pollution
choked the nation's largest cities in the early 1970's, a group of
automobile engineers secretly toiled to develop an engine technology
that would significantly reduce pollution from automobiles. Honda's
new environmental short film, "Never Ending Race," tells the story
of Honda's industry-leading efforts to reduce vehicle emissions, and
how its successful technology demonstration for the state
of California led to more stringent exhaust emissions standards,
eventually transforming the automobile industry's approach to
automobile emissions controls. Today, as a result, smog-forming
emissions from new vehicles are one one-thousandth of 1970 levels1. "Never Ending Race" is the third film in the award-winning Honda Environmental Short Film Series, which highlights the initiatives of Honda associates to fulfill the company's vision for reducing its environmental impact and creating a more sustainable future. The short film reminds viewers that urban air pollution has been a pressing social concern in the U.S. for nearly four decades. In the 1970s, Los Angeles came to symbolize America's air pollution problem, experiencing over a hundred stage 1 smog alerts in just one year.2 A public outcry over dangerous smog levels led to the passage of the U.S. Clean Air Act of 1970, which Honda answered with its now-legendary CVCC engine in the 1975 Civic, making Civic the first vehicle to meet the federal standards without the need for costly and complex catalytic converter technology. The film begins with the former heads of California's Air Resources Board and the U.S. EPA's Assessment Standards division offering first-hand accounts of what it was like to live in the Los Angeles area during some of the worst years for air pollution. Both leaders, who played central roles in the implementation of tighter emission standards for California and the nation, offer praise for Honda's efforts to assist the regulatory process and develop better emissions controls. Having demonstrated the ability to make a much cleaner-burning engine with the CVCC, Honda continued to lead the way in the development and introduction of increasingly cleaner engines and automobiles. In 1990, the state of California introduced Low Emission Vehicle (LEV) regulations that reduced allowable vehicle tailpipe emissions by 30 percent. Subsequent demonstrations by Honda engineers of its pioneering emissions technology eventually led to the adoption of even more stringent standards. Thus began a series of incremental achievements in automobile emissions controls and regulation. Honda led the industry with the first vehicles sold to customers that met these higher standards: the 1996 Civic (first low-emissions vehicle), the 1998 Accord (first ultra-low emissions vehicle), the 2000 Accord (first super ultra-low emissions vehicle), the 2001 Civic (first 50-state ultra-low emissions vehicle), and the first zero-emissions hydrogen fuel cell vehicle, the 2005 Honda FCX. Honda's most recent achievement came in the fall of 2013, when California's Air Resources Board announced that the 2014 Honda Accord Plug-In Hybrid was the first gasoline-powered car to meet its SULEV 20 standard, the most stringent in the nation and one-third cleaner (in terms of smog-forming pollution) than the state's previous most stringent standard. The result of this technological revolution is a dramatic improvement in urban air quality in the U.S. Los Angeles, for example, has not experienced a stage 1 smog alert in eight years, and only one in the last 14 years3, despite a steady increase in the number of cars per capita in the region and an increase in the annual miles driven per car. While Los Angeles and other cities still experience unhealthful air – primarily due to sources other than light duty vehicles – air quality is greatly improved from thirty years ago. Honda's achievements in reducing smog-forming emissions were significant, but they did not mark the end of the race; before the checkered flag could be thrown, the attention of the world and of companies like Honda shifted to the new and even more pressing issue of global climate change. Today, while Honda continues to reduce smog-forming emissions with vehicles like the Accord Plug-In Hybrid, the company's technology innovation efforts are strongly focused on improving fuel efficiency and reducing CO2 emissions that contribute to climate change. Honda has adopted a "portfolio approach" that seeks to provide both near and longer-term solutions to society's environmental and energy needs, including more fuel-efficient gasoline and gas-electric hybrid cars like the Accord and Accord Hybrid, natural gas-powered vehicles like the Honda Civic Natural Gas, as well as electrically driven vehicles like the battery-powered Fit EV and hydrogen-powered FCX Clarity. Honda plans to introduce an all-new hydrogen-powered fuel cell car in 2015 and unveiled a concept version of the vehicle, the Honda FCEV Concept, at the 2013 Los Angeles Auto Show, where the 2014 Accord Hybrid was also named the 2014 Green Car of the Year. Executive Quote Honda Environmental Film Series Honda Environmental Leadership 1 Honda calculation based on publicly available data. SOURCE: Honda North America, Inc. Copyright 2014 PR Newswire. All Rights Reservedhttp://www.pollutiononline.com/doc/hondas-never-documents-decade-battle-against-air-pollution-0001 |