“This would rank as the most attractive industrial project out there,” said Dennis Cuneo, president of DC Strategic Advisors LLC and a former Toyota Motor Corp. executive who helped that carmaker select manufacturing sites.

Tesla has dubbed the project the “gigafactory,” and it would make Musk a force in both U.S. manufacturing and electric power. The plant he envisions would have more capacity than any other to make lithium-ion batteries. The facility may also help Tesla and SolarCity Corp., a power company partly owned by Musk, achieve his goal of becoming a big player in the power-storage industry.

“This has a huge impact beyond Tesla,” said Harley Shaiken, a labor economist at the University of California, Berkeley. “It gives enormous legitimacy to battery production and the future of the electric car because that lies in the battery. It’s high stakes, high technology.”

Tesla plans an investment of $4 billion to $5 billion by 2020 and will fund about $2 billion of the total, the Palo Alto, California-based company said in a presentation on its website. The convertible bond offering could grow to $1.84 billion, according to a separate statement.

Power Storage

The plant is key to Tesla becoming a mass-market automaker capable of producing 500,000 or moreelectric vehicles a year from a projected 35,000 this year, Musk has said. Its cheapest vehicle, the Model S, starts at $71,000.

The 42-year-old billionaire could also get closer to achieving his goal of being a leader in the power-storage industry in the U.S., as utility customers continue to turn to batteries and solar panels to reduce electricity bills.

The scale of production at the planned factory would be so immense that Tesla estimates it would drive down lithium-ion battery costs by at least 30 percent.

That possibility for batteries capable of storing large amounts of electricity from wind, solar and other renewable sources is what makes the project appealing, said James Albertine, an equity analyst with Stifel Nicolaus & Co., who rates Tesla a hold. Tesla rose 2.5 percent to $259.30 at 9:55 a.m. New York time.

“On the vehicle side, I am pretty steadfast in my skepticism at $200 or above. I’m a bear,” Albertine said. “My bull case is in the case that the cars become ancillary.”

‘Robust Competition’

Tesla, he said, would essentially become a power storage company. That would benefit SolarCity Corp., which is partly owned by Musk and may be a partner in the factory.

Musk said last week that Panasonic Corp. -- now the biggest supplier of lithium-ion cells used in Tesla’s batteries -- may also be involved. Panasonic’s participation is “not 100 percent confirmed,” he said in a Bloomberg Television interview.

While Tesla identified only four states as potential hosts, “it’s going to draw interest from many others,” Cuneo said. He predicted a “robust competition” where “incentives are probably going to be a big factor.”

A slide-show on the Tesla website includes a rendering of the facility in a desert landscape, with adjacent solar and wind farms to supply electricity. Construction could begin as early as this year, according to the presentation.

“Without question there will be a very intense bidding war -- $5 billion is a breathtaking figure,” Shaiken said. States want the jobs and “also the research and development related to this. That’s going to be very significant.”

Up Sevenfold

Tesla announced the fundraising and plans for the gigafactory after the shares closed at their highest since the company’s initial public offering in June 2010. They’ve gone up sevenfold in the past year.

The company will offer $800 million of notes due 2019 and $800 million due 2021. The company plans to grant the underwriters a 30-day option to purchase as much as an additional $120 million due 2019, and an additional $120 million, due 2021, bringing the offering to as much as $1.84 billion. The coupon, conversion rate and other terms of the notes haven’t been determined, according to the statement.

Goldman Sachs Group Inc., Morgan Stanley, JPMorgan Chase & Co. and Deutsche Bank AG are jointly managing the offering, the company said.

Previous Surge

Proceeds from the note sale will also be used to produce a “Gen III” vehicle that’s cheaper than the Model S sedan. The offering will also accelerate growth of Tesla’s business in the U.S. and overseas, as the company prepares to enter China next month.

The fundraising move echoes Tesla’s sale of $1.08 billion of new shares and notes in May 2013 amid a previous surge in the company’s shares.

“Obviously, they understand the need to strike while the iron is hot,” said Alan Baum, an analyst at Baum & Associates in West Bloomfield, Michigan, who tracks alternative-powertrain technologies. “What they are doing is taking advantage of being looked at as a different kind of company.”

Copyright 2014 Bloomberg

Lead image: Jelle-vd-Wolf via Shutterstock