Voluntary 'Smart Label' Preempts State and Consumer Rights
July 05, 2016
Story at-a-glance -
By Dr. Mercola According to the Grocery Manufacturers Association (GMA), 80 percent of the foods on your grocery store's shelves contain genetically modified organisms (GMOs).1 These foods are also most likely to be contaminated with toxic pesticide residues. Just last month, the Organic Consumers Association (OCA) sued Post Holdings, Inc., for falsely marketing Shredded Wheat cereal as "100 percent natural" and "made with nothing but goodness," after independent testing found it contained glyphosate2 — hardly what health-conscious consumers would expect. Alas, while Americans are getting savvier when it comes to making healthier food choices, and recent polling shows that 9 out of 10 Americans want to know if their food is genetically engineered (GE),3 big business has successfully usurped power, and politicians have by and large abandoned their constituents. State and Consumer Rights Under Attack Yet AgainSenate negotiators have now made a deal4 to create a national labeling standard for GMOs using voluntary "Smart Labels" (so-called QR codes5) rather than clear labeling — a deal that goes against the 88 percent of Americans who have said NO to being forced to use a smartphone app to find this important information. The new bill, S. 2609, would amend the Agricultural Marketing Act of 1946 with a national bioengineered food disclosure standard.6,7 As noted in a June 23 newsletter by the Organic Consumers Association (OCA):
Andrew Kimbrell, executive director of the Center for Food Safety (CFS) has called the bill a "blow to to the food movement and America's right to know," adding it is "in many ways worse than prior iterations of the DARK Act that were defeated — it is a blank check for biotech."8 Roberts-Stabenow Deal Tramples Your Rights to Save Biotech IndustrySenate Agriculture Chairman Pat Roberts and ranking Democrat Debbie Stabenow have spent months secretly negotiating this deal which will nullify Vermont's GMO labeling requirement (which officially went into effect July 1) after the fact. The legislation would also bar any other state from enacting GMO labeling requirements that differ from the national standard, and delays the disclosure requirement another two years — three years for smaller food companies. As reported by AgriPulse:9
Legislation Redefines Bioengineering to Exempt Most GMOsWhat's worse, the new legislation changes the very definition of bioengineering. The newest biotech methods, such as gene editing technology, would be exempt from the disclosure standards. Indeed, the definition of "bioengineered" is so narrow it actually ends up excluding many, if not most, GE products currently on the market. Folks, this is about as crazy as it gets, and it's a double insult to every American who has fought so hard for GMO transparency and honesty. In an email, Michael Hansen, Ph.D., a senior staff scientist for Consumers Union, notes:10
Even the U.S. Food and Drug Administration (FDA) has criticized the bill. In its technical comments, the FDA notes that the way GMOs are redefined, it may be difficult for any GMO to qualify for labeling! Moreover, the bill gives the USDA sole authority over GMO claims on food, which would normally fall under the FDA's jurisdiction. Unfortunately, it appears this bill is more or less a done deal already, in large part due to the Organic Trade Association11 (OTA) selling out. OTA, a Mere Pawn of the GMA?Sadly, it appears the OTA is little more than a pawn of the GMA, as big junk food have gobbled up smaller organic companies. The OTA is using the same inaccurate talking points as Big Food when talking about how good this bill is, when in reality the OTA has sold out and abandoned the organic food movement. According to the OTA,12 the Roberts-Stabenow bill "covers thousands more products than Vermont's GMO labeling law and other state initiatives." This simply isn't true. The reality is that this bill would label FEWER products, as it doesn't cover all the GMOs covered by Vermont's law and other labeling initiatives. As just discussed, most GMOs on the market — as much as 99 percent — could potentially be exempt from labeling under this bill! Moreover, since there's no enforcement, the labeling requirements are hardly more than a voluntary suggestion. How did the OTA become so misguided? In short, large multinational food companies have bought up many popular organic brands and have effectively infiltrated and in large part taken over the OTA.13 The companies that convinced the OTA to support the DARK Act and its current iteration are non-organic junk food brands that happen to own organic brands. Their main concern is NOT protecting organics however. They're exploiting the organic market niche, but the real money is still in selling their inexpensive GMO wares. Who really owns the organic brands you trust and love? Check out the Cornucopia Institute's "Who Owns Organic" graphic.14 You may be surprised. Take J.M. Smuckers Company, for example. With annual revenue of about $8 billion, Smuckers is best known for their sugary condiments and unhealthy "food-like substances" sold under the Dunkin' Donuts, Pillsbury, Jif and Crisco brands. Alas, Smuckers also owns RW Knudsen and Santa Cruz juices, and Smuckers' employee Kim Dietz is on the OTA Board of Directors.15 If you think this makes Smuckers a pro-organic company, you'd be wrong. Smuckers spent $640,000 to oppose GMO laws in Oregon and Colorado, and $550,000 to oppose labeling in California. In total, Smuckers has spent $1.19 million to defeat GMO labeling. They may have employees on the OTA board — and when it lobbies Congress, Smuckers can represent itself as an OTA member16 — but their corporate behavior is anything but pro-organic. It lobbied to pass the DARK Act, using a firm that also represents the GMA,17 and evidence suggests Smuckers has manipulated the OTA for years. Not only does Smuckers use GE ingredients in their foods, according to the OCA,18 "the President of the Board of Directors of the OTA, Julia Sabin, VP/GM of Smucker Natural individually profits from Smucker selling GE foods." What OTA and 'Big Food' Members Gain by Undermining TransparencyThe sad fact is, the OTA does NOT speak for a majority of the truly organic food producers in the U.S. and does not represent the organic community's interests. What's worse, it appears the OTA purposely undermined transparency in order to protect the organic niche. Mandatory disclosure of GMOs would actually eliminate a key advantage that organic conveys. As I've repeatedly mentioned, one of the key reasons for eating USDA 100 percent organic is to avoid unlabeled GMOs. If GMOs must be disclosed, Big Organic loses that selling point. So, crazy as it may seem, anti-transparency actually benefits organics. Moreover, the bill would also allow organic companies to make non-GMO claims on their products. Loopholes Abound in Roberts-Stabenow 'Smart Label' DealOther details of the agreement include the following, which offer the food industry plenty of leeway when it comes to accurately and honestly disclosing GMOs:19
People Don't Use QR Codes, Which Is Exactly Why Industry Wants ThemQR stands for Quick Response, and the code can be scanned and read by smartphones and other QR readers.20 The code brings you to a product website that provides various details about the product. But these so-called "Smart Labels" hardly improve access to information. A mere 16 percent of poll respondents say they've ever scanned a QR code to get information about a product,21,22 and to expect shoppers to scan and read an entire website for each and every product in their cart in order to determine whether or not they contain GMOs is beyond ludicrous. Besides the fact that it's simply not a workable method, it's just plain wrong since everyone has a right to know what's in the food. You shouldn't have to own a smartphone to obtain this information. As previously noted by Lisa Archer, food and technology program director at Friends of the Earth:
Jean Halloran, director of food policy initiatives for Consumers Union, the policy and advocacy division of Consumer Reports, issued a similar statement in response to the Roberts-Stabenow bill:23
Vow to Boycott Foods Bearing QR CodesIt should be crystal clear to everyone that by being time-consuming and cumbersome (and in some cases impossible) to use, food makers know the QR codes will help them hide the presence of GMOs in their products, and this is precisely why I propose a new strategic campaign: boycott all products bearing QR codes. The proposed legislation would allow companies to divulge the presence of GMOs in their product using one of three ways:24
If a company refuses to clearly label their product as containing GMOs via text or symbol, and opts for a Smart Label instead, I believe it's safe to assume it's because it has something to hide. They're just trying to prevent as many people as possible from finding out the truth right away by not putting clear text or a GMO symbol on their product. Why play along? If they want to be coy and opaque, strike back where it hurts — their bottom line. Don't waste valuable time searching for the information they want to hide. Instead, just don't buy the product! Food Industry Group Has ILLEGALLY Lobbied to Remove Consumer and State RightsThe GMA is an industry group made up of a conglomeration of the biggest junk food producers on the planet, and this organization, which I dubbed the "Most Evil Organization on the Planet" in 2014, is a key player in this GMO labeling drama. The companies represented by the GMA are largely responsible for the massive obesity epidemic that spreads sickness and disease, yet they refuse to take responsibility and amend their ways. Instead, they've spent hundreds of millions of dollars to deny your right to know important facts about the food you eat and remove state rights, while further corrupting Congress through massive lobbying "donations."25 A little known fact is that the GMA actually owns the "Smart Label" trademark that Congress has accepted as a so-called "compromise" to on-package GMO labeling, and that's another reason why I believe the Smart Label mark is the mark of those with something to hide.26 The GMA's 300-plus members include chemical technology companies, GE seed and food and beverage companies. Monsanto, Dow, Coca-Cola and General Mills are just some of the heavy-hitters in this powerful industry group, which has showed no qualms about doing whatever it takes to protect the interest of its members. This includes deceptive and outright illegal tactics to take away consumer and state rights. For example, in March, the GMA was found GUILTY of perpetrating an $11 million money laundering scheme during Washington's 2013 GMO labeling initiative. The aim was to hide the identities of the members contributing to the campaign, in order to shield them from consumer backlash.27 How can the GMA and its members possibly be trusted to do the right thing? Let's not forget that doing the right thing is absolutely critical here, because we're talking about companies that (are supposed to) provide nourishing sustenance to you and your family. If honesty is important in any business, it would surely be the food business! Yet in just three years, from 2013 through 2015, the food industry spent nearly $200 million on anti-labeling campaigns. If you bought any processed food at all in the last few years, you have undoubtedly supported their efforts to pull the wool over your eyes because the list of traitor companies is long indeed, and contains many of the most widely bought brands in the U.S. Isn't it time to stop paying these companies to lie to you and deceive you? Encourage Your Favorite Brands to Shun 'GMA's Verified Ring of Deception'My suggestion? When you see the QR code or so-called Smart Label on a food product, pass it by. Products bearing the GMA's Smart Label mark are in all likelihood filled with pesticides and/or GMO ingredients. Don't waste your time searching through their website, which may or may not contain the information you're looking for. If they insist on wasting your time and making your shopping difficult, why reward them with a purchase? If you think this sounds like a challenge, I beg you to reconsider and to take the wide view. What's your health, and the health of your family, worth to you? Remember, each and every time you shop, you actively support one type of food system or another. Will you financially support a corrupt, toxic and unsustainable food system, or a healthy, regenerative one? There are many options available besides big-brand processed foods that are part of the "GMA's verified ring of deception." You can:
Last but not least, encourage good companies to reject QR codes and to be transparent and clear with their labeling. This will eventually ensure that all GMO foods can easily be identified by the GMA's "verified ring of deception" mark that is the Smart Label. Campbell's, Mars, Kellogg's, ConAgra and General Mills all vowed to voluntarily comply with Vermont's GMO labeling law by labeling all of their foods sold across the U.S. Will their plans change if the current "compromise" gets passed by the Senate? That remains to be seen, but if you like these companies, I would encourage you to reach out to them and ask them to remain steadfast in their promise. What You Need to Know About GMOsGenetically modified organisms (GMOs), or genetically “engineered” (GE) foods, are live organisms whose genetic components have been artificially manipulated in a laboratory setting through creating unstable combinations of plant, animal, bacteria and even viral genes that do not occur in nature or through traditional crossbreeding methods. GMO proponents claim that genetic engineering is “safe and beneficial,” and that it advances the agricultural industry. They also say that GMOs help ensure the global food supply and sustainability. But is there any truth to these claims? I believe not. For years, I've stated the belief that GMOs pose one of the greatest threats to life on the planet. Genetic engineering is NOT the safe and beneficial technology that it is touted to be. The FDA cleared the way for GE (Genetically Engineered) Atlantic salmon to be farmed for human consumption. Thanks to added language in the federal spending bill, the product will require special labeling so at least consumers will have the ability to identify the GE salmon in stores. However, it's imperative ALL GE foods be labeled, which is currently still being denied. The FDA is threatening the existence of our food supply. We have to start taking action now. I urge you to share this article with friends and family. If we act together, we can make a difference and put an end to the absurdity. Boycott Smart Labels TodayWhen you see the QR code or so-called Smart Label on a food product, pass it by. Products bearing the Grocery Manufacturer’s Association’s (GMA) Smart Label mark are in all likelihood filled with pesticides and/or GMO ingredients. The GMA’s 300-plus members include chemical technology companies, GE seed and food and beverage companies. Monsanto, Dow and Coca-Cola are just some of the heavy-hitters in this powerful industry group, which has showed no qualms about doing whatever it takes to protect the interest of its members. Don’t waste your time searching through their website, which may or may not contain the information you’re looking for. If they insist on wasting your time and making your shopping difficult, why reward them with a purchase? A little known fact is that the GMA actually owns the "Smart Label" trademark that Congress has accepted as a so-called “compromise” to on-package GMO labeling, and that’s another reason why I believe the Smart Label mark is the mark of those with something to hide such as Monsanto.
Will you financially support a corrupt, toxic and unsustainable food system, or a healthy, regenerative one? There are many options available besides big-brand processed foods that are part of the “GMA’s verified ring of deception.” You can:
Last but not least, encourage good companies to reject QR codes and to be transparent and clear with their labeling. This will eventually ensure that all GMO foods can easily be identified by the GMA’s “verified ring of deception” mark that is the Smart Label. Campbell’s, Mars, Kellogg’s, ConAgra and General Mills all vowed to voluntarily comply with Vermont's GMO labeling law by labeling all of their foods sold across the U.S. Will their plans change if the current “compromise” gets passed by the Senate? That remains to be seen, but if you like these companies, I would encourage you to reach out to them and ask them to remain steadfast in their promise. Non-GMO Food Resources by CountryIf you are searching for non-GMO foods, here is a list of trusted sites you can visit.
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